14 Top Things to do in Seoul, South Korea When Traveling with Friends

Exploring Seoul for the first time? Let a former South Korean resident lay down all the city’s well-kept secrets and top attractions there!

Seoul is quickly becoming one of the top up-and-coming destinations in Asia. This bustling metropolis is the capital of South Korea, and is one of the largest cities in the world. 

So much to do, so much to see. I understand that it may become difficult to narrow down what to do in Seoul. Don’t worry, I got you. As we explore Seoul's top attractions below, I'll uncover the essence of what makes this city a treasure trove for history buffs, art lovers, and adventurers alike.

14 Best Things to Do in Seoul, South Korea!

From the cool Gyeongbokgung Palace to the bustling streets of Myeongdong, get your travel essentials ready and gear up to have the time of your life in Seoul. 

1. Gyeongbokgung

One of the most important historical sites in Seoul is Gyeongbokgung. Originally built in the late 14th century, Gyeongbokgung served as a palace during the Joseon Dynasty. Today, it remains the largest of Seoul's five grand palaces. 

There’s no better way to get Immersed in South Korea’s rich history and culture than visiting  and exploring the palace grounds. And you certainly don’t want to be missing out on the guard changing ceremony that takes place twice, daily. And to truly embrace the moment, consider donning a handbok, South Korea's traditional attire.

• Best time to visit: Daytime
• Time required to explore: 2-3 hours
• Cost: Free entrance to the palace grounds

2. Myeongdong

Looking to shop til' you drop? Myeongdong is the ultimate spot for shopping and experiencing good street food in Seoul. Nestled in the heart of Seoul, Myeongdong's convenient location makes it a shopper's paradise.

Stroll through the bustling streets of Myeongdong, where department stores and chic boutiques showcase the best of Korean skincare and fashion; like Olive Young and Style Nanda. 

The best time to visit Myeongdong is around lunchtime, you’ll find the street filled with dozens of street food vendors selling many South Korean delicacies. A perfect opportunity to try out various local dishes. 

• Best time to visit: Afternoon to evening
• Time required to explore: 2-4 hours
• Cost: Varies by shopping and dining choices

3. Namsan Tower

Namsan Tower or N Seoul Tower is easily one of the most recognizable attractions in Seoul. 

The Namsan tower is situated at a mere walking distance from Myeongdong. The communication tower sits atop Nam Mountain and is one of the highest points in the city, offering breathtaking views. 

For a small fee, you can take a cable car up the mountain. The Namsan Tower is more than just an observation point; it houses an array of restaurants and shops, making it a perfect spot for dining and shopping with a view. 

If you're visiting the city with your significant other, you can partake in a romantic Seoul tradition: purchasing and affixing love padlocks to the fence surrounding the tower. These locks, symbols of eternal love, create a colorful and heartfelt display all around the fences near the tower. 

• Best time to visit: Late afternoon to catch the sunset
• Time required to explore: 1-2 hours
• Cost: Optional activities, so may vary

4. National Museum of Korea

If you’re drawn to the allure of Seoul’s historical treasures, head to the National Museum of Korea, home to one of the largest collections of Korean art and historical artifacts in the world. 

Open daily, most of the exhibits in the museum are free to visit. Dedicate a few hours exploring the artifacts that tell the story of Korea's cultural and historical journey.

• Best time to visit: Weekday mornings
• Time required to explore: 2 hours
• Cost: Free for most exhibits

5. Insadong

At the heart of Seoul lies Insadong, an area famous for its pedestrian streets lined with shops, tea houses, and art galleries. 

Insadong is a great place to visit and to pick up souvenirs. You can find dozens of stores selling handicrafts and folk art. 

Be sure to stop by some of the kitschy cafes or try a tea tasting while you're there!

• Best time to visit: Late morning to afternoon
• Time required to explore: 2 hours
• Cost: Free to explore

6. Bukchon Hanok Village 

Bukchon Hanok Village, situated on a hill near Gyeongbokgung in Seoul, is a quintessential traditional neighborhood. 

This area is a popular place to rent hanboks, allowing visitors to explore its picturesque, narrow streets fully immersed in South Korea's rich culture. Strolling in traditional attire adds a layer of authenticity to the experience, with the village's historic houses serving as a perfect backdrop for memorable photos. Honestly, one of the best things to do in Seoul!

• Best time to visit: Morning to avoid crowds
• Time required to explore: 2 hours
• Cost: Free to explore, hanbok rental varies

7. Lotte Tower

What to see in Seoul? Look no further than Lotte Tower. Lotte Tower is currently the tallest structure in South Korea and amongst the top ten tallest buildings in the world, standing at a staggering height of 555 meters!

For around $30 USD, you can take the elevator up to the tower's observation deck to enjoy some of the city's most incredible views. The cherry on top? This building also hosts a shopping mall at its base.

• Best time to visit: Evening for city lights
• Time required to explore: 1-2 hours
• Cost: $30

8. Dongdaemun Design Plaza

Designed by famed architect Zaha Hadid, the Dongdaemun Design Plaza or DDP is a building situated in the center of Seoul's fashion district.

Designed to be a cultural center, the DDP houses a museum, exhibition spaces, and a conference hall, hosting key events like Seoul Fashion Week. 

In close vicinity to the DDP are numerous department stores full of local up-and-coming designers. Spend your afternoon checking out the DDP and its nearby shops for a fun shopping trip. 

• Best time to visit: Afternoon to evening
• Time required to explore: 1-2 hours
• Cost: Free

9. War Memorial of Korea

You don't need to be a history buff to appreciate the War Memorial of Korea, which honors the nation's war veterans and victims. It's open Tuesday-Sunday, and is free to enter. 

The museum has a memorial hall and various exhibits about Korea's war history. At the center of the stage is the outdoor exhibition. Here you can get up close to over 50 military vehicles. 

• Best time to visit: Weekday mornings
• Time required to explore: 2 hours
• Cost: Free

10. Hongdae

Hongdae, near Hongik University, is a hub for fun, housing trendy boutiques, cafes, bars, and street food, making it a hotspot for students and expats. Weekends light up with live performances by emerging artists, and Club A.O.R is the go-to for indie and rock music lovers.. 

If you're looking to experience the best of Seoul's nightlife then Hongdae is definitely the place to go. Clubs and bars stay lively till dawn, and you can find some super cheap drink deals!

• Best time to visit: Evening for nightlife
• Time required to explore: All night long!
• Cost: Varies by activities

11. Bukhansan National Park

If you’re an avid hiker and love spending time in the great outdoors, then Bukhansan National Park should be a top selection in your list of activities to do in Seoul.

Bukhansan National Park is located just north of the city. The national park is known for its scenic hiking paths and spectacular views of the city below. Make sure you have the basic hiking starter pack ready if you’re planning on going on a scenic hike or a camping pack if you’re feeling particulary adventurous!

One of the most popular routes is the trail that leads to Baegundae peak. This hike towards the peak is the most rewarding scenically when done around sunrise or late afternoon, where you can expect to see the city lights twinkling below. Go out on a clear day and you might even spot the Namsan Tower or the Gyeongbokgung palace.

Be sure to wear comfortable shoes, bring plenty of water, and get an early start to beat the crowds. And if you need a pair of reliable, comfy shoes, Tropicfeel has got you covered! Here’s why we think you should give them a chance.

• Best time to visit: Early morning
• Time required to explore: Half-day to full-day
• Cost: Free, gear rental varies

12. Jongmyo Shrine

Jongmyo is a Confucian shrine originally built in the 14th century to serve the royal families of the Joseon dynasty. 

Marked as a UNESCO World Heritage Site, it is one of the oldest and best-preserved Confucian royal shrines in South Korea. 

Spanning 48 acres, the Jongmyo Shrine consists of multiple buildings, offering a sprawling historical landscape. Pro tip: Enhance your visit by timing it with traditional ceremonies for a more immersive experience. 

• Best time to visit: During traditional ceremonies
• Time required to explore: 1-2 hours
• Cost: Entrance fee for non-ceremony days

13. Gangnam

You may have heard of Gangnam from the 2012 hit song "Gangnam Style" by Psy. 

Gangnam is a district located south of the Han River. But Gangnam isn't just about catchy songs. 

Gangnam is home to several of the largest entertainment companies in South Korea. It is not uncommon to spot k-pop idols and the stars of k-dramas on the streets of Gangnam.

Check out the boutiques along Gangnam-daero road or simply dance the night away in some of the highest-rated clubs in the world. This luxurious district has some of the best shopping and nightlife in all of Seoul. 

• Best time to visit: Evening for nightlife
• Time required to explore: Varies
• Cost: Varies 

14. DMZ (Demilitarized zone)

The DMZ is a stretch of land that runs along the border between North and South Korea. While it technically isn't in Seoul, it is one of the city's most popular and worthwhile excursions.

The Joint Security Area (JSA) within the DMZ, accessible only through guided tours, allows visitors to experience the site of inter-Korean diplomatic engagements directly. Here, you can step into the negotiation blue houses and momentarily cross into North Korea, without a visa. It's a pretty unique experience, and hey, a neat thing to brag about to your friends later! 

• Best time to visit: Early booking recommended
• Time required to explore: Half-day
• Cost: Tour fee